Transforming Luxury: Helen Green Design and the Butterfly Mark
Allect Design Group Shortlisted for Best ResponsibleLuxury Business of the Year
March 14, 2025
As we conclude Butterfly Week in collaboration with Positive Luxury, we are thrilled to announce that Allect Design Group has been shortlisted for the prestigious Best Responsible Luxury Business of the Year award.
This esteemed recognition celebrates a luxury business that has made unparalleled strides in reshaping its operations towards full sustainability over the past 12 months. The award honors companies that have seamlessly integrated sustainability across all facets of their business - from product design and supply chain management to ethical social practices and responsible packaging. More than just an internal commitment, nominees must demonstrate a measurable positive impact on nature, people, and profit, setting an inspiring benchmark for others in the industry.
The Allect Design Group also want to extend a special thanks to our Sustainability Manager, Joanna Benton, whose outstanding commitment, expertise, and relentless drive have played a pivotal role in this achievement. Her passion and tireless efforts ensure that sustainability is not just a vision, but a reality woven into everything we create - embedding it into our daily business and setting a benchmark for the industry. A big shout-out also to our talented graphic designer, Daisy Watson, who translates our sustainability initiatives into powerful visuals. Through her work, sustainability isn’t just discussed—it’s actioned.
More than the recognition, we are committed to driving real, lasting change in the luxury sector—because true progress is not about awards but about transforming our industry for the better.
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